State level legislators can use these scientifically researched results to help make policy. It's a source of information to know what's going on in rural Iowa.

They're not to be contiguous to metro areas, because those [towns] are different.

That's actually quite high. I do think people in small town Iowa love to talk about their town. On phone interviews, we could get through a survey in 20 minutes - [Yet] it [often] takes about an hour.

What there really wasn't [information on] was 'what do people think'. We wanted to find out what it's like to live in these places from the people who live there; because they would know.

That was a fun question. A different way of looking at the extent people trust each other is that question. Again, that's normative behavior. I know growing up we never had our door locked. That has changed.

The main goal is to find out what's going on out there in rural Iowa.