People are like kids when they see it. It's not just a trophy to them; it represents all the years of rooting for the team.

It's not terribly subtle. It needs a publicist of its own.

They hug it. Pretend to lick it, that's a common one.

To sell 150,000 tickets so far is kind of unprecedented for us.

The landscape has changed a little. They [fans] need to make their plans a little earlier.

We certainly consider every request. Without White Sox fans, there would be no White Sox world series championship. This is our way of thanking them.