They kind of want to run away from it. They think, 'this (gift) proves to her how much I love her.' They feel they will be judged by what they give.

It's about celebrating love. Acknowledge the people you love today. Acknowledge love. Where is there a written rule that you have to do something on Valentine's Day?

Give yourself the gift of what you want. What do you want to do to make yourself feel good that day?

Do something that takes you out of your comfort zone but makes you feel good about yourself. Give yourself the gift of feeling good about who you are.