It gives them an incentive to market the film aggressively to their constituents. Then they can use the festival not only as a promotional opportunity, but as a fundraising opportunity as well. Generating an audience has always been very difficult for film festivals, but this formula has been very successful. Generally, most of the screenings are sold out.

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I culled the cream of the crop.

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All are unique films that you will not likely see anywhere else.

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After I left that, I wanted to continue programming films, so I started the Jewish film festival.

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