"Jonathan "Jon" Goodman" is an England/Anglo-Republic of Ireland/Irish former professional Association football/footballer, and was the Sports science/Sports Scientist at Reading F.C./Reading before leaving to concentrate on his consultancy business. He left his role as Fitness Coach at Leeds United in May 2014.

More Jon Goodman on Wikipedia.

It's understandable why he did what he did in the context of a couple of very strange years where all the rules went by the wayside, ... But you can't be hopping on the caboose.

All the rules went by the wayside for a couple of years and this company was no different. Had they started earlier, in 95 or 96 they may have gotten funding, but the outcome would have been the same.

Good ideas are a dime a dozen. People who can implement those ideas are as scarce as hen's teeth.