Half the money I spend on advertising is wasted; the trouble is I don't know which half.
"John Wanamaker" was a United States merchant, religious leader, civic and political figure, considered by some to a proponent of advertising and a "pioneer in marketing." He served as U.S. Postmaster General. Wanamaker was born in Philadelphia, Pennsylvania/Philadelphia, Pennsylvania.
If you enjoy these quotes, be sure to check out other famous businessmen! More John Wanamaker on Wikipedia.I know half the money I spend on advertising is wasted. Now, if I only knew which half.
Nothing comes merely by thinking about it.
Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great extent, who misleads or misrepresents.
When a customer enters my store, forget me. He is king.
Courtesies cannot be borrowed like snow shovels; you must have some of your own.
Keep up the old standards, and day by day raise them higher.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
Do the next thing.
People who cannot find time for recreation are obliged sooner or later to find time for illness.
It's easy to work for somebody else; all you have to do is show up.
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