What this says to patients is, it's important to not give up if the first treatment doesn't work fully or causes side effects. The second step is nearly as effective as the first one. Different people may respond better to one than to another.

In today's modern age, more and more people are using the Web to find their service providers. Your Web site is a great way for customers to ask questions in a non-threatening environment. In most cases, it's the first step in building a relationship. If I factor the money spent on our Web site over the past five years, it's a small investment to pay to gain two to four touches per day.

It's a very dramatic and important finding.

We advertised in all college newspapers and it seemed to turn out well because they?re coming in droves.

If the first drug doesn't work, don't give up.

The bottom line is, if you can hang in there for at least two different treatments, you have a better than 50% chance of not just getting better, but getting well.