The Internet continued to attract the most desirable customer.

He should be at about 95 percent for states.

The Internet continued to attract the most desirable customer, as the higher the income, the more the likelihood to buy on the Internet. People with incomes over $75,000 were twice as likely to use the Internet compared with people with incomes under $30,000.

Consumers voted with their feet. They buy what they want, when it's offered at a fair price and close to home.

Of particular interest was that the respondents were less influenced by customer service and or the physical store facility. Traditionally, retailers invest heavily in these areas to differentiate themselves.

This is states, so every match is going to be a challenge.

Particularly interesting is that Internet shopping included all age groups up to 65, with 53 percent of consumers making Internet purchases. People with incomes over $75,000 were twice as likely to use the Internet compared with people with incomes under $30,000. The Internet continued to attract the most desirable customer, as the higher the income, the more the likelihood to buy on the Internet.

I think it's a winnable match for him. But if he wins, his second-round match could be tough.