You can kind of think of the Xbox as being sort of like a Ferrari when some of the other consoles out there are like a Volkswagen or minivan, ... Clearly, there has never been a better time to be a gamer.

160

In the past with other video game systems, you've had to have them shipped over on a boat, ... We're delivering them day after day after day. And having a regular flow, versus a chunky distribution system is better for the retailer - and the gamer.

123

What a character game gives you is it makes it much easier for you to brand (your console). We don't have to have it to be successful. But we'd like to have it.

114

Our whole approach to the Xbox is that we're choosing partners who are leaders from a manufacturing perspective such as Electronic Arts, Activision, Tsunami, Midway and Sega, ... Having Sega bring 11 titles to Xbox is certainly very exciting for us. It sort of validates our vision. It really is a great signal to the industry and gamers around the world.

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