"John Fleming" is the name of:

* John Brown Willis Fleming (1815–1872), English JP, High Sheriff

* John Edward Arthur Willis Fleming (1871–1949), English JP, High Sheriff -->

More John Fleming on Wikipedia.

We've been asked what our single biggest challenge is. I said our single biggest opportunity is building brand awareness.

We're always looking at what the competition is doing, ... But do we want to become like Amazon? No. Amazon is an online shopping mall. It benefited from building a great asset early in the game. We're about store integration and expanding the customer reach to Wal-Mart stores.

We're not trying to be Target, we're trying to be Wal-Mart but more relevant to our customer.

These are high-end items that consumers typically find at specialty stores and not necessarily at Wal-Mart, ... The idea is to take our base business and layer it with unexpected products.

We have but the one drug section for the province of Manitoba, and there literally could be a grow op every five miles.

[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages.

I think we would ignore them as a threat at our peril. It isn't going to make life any easier.

This really appeals to a fashion-forward consumer. Our strategy is to become more relevant to customers who are already in the store across more categories.

This is still a test run for us.