We strongly encourage (theater owners) to keep the ads limited in duration and make them entertaining in their own right. We hope there will be a migration toward fewer ads that don't replicate what's on television, because people can't stand that.

287

It's stunning to me, the barrage of articles about the impending death of the movie theater.

280

It's the movies, stupid. That's what we've been saying all along.

226

This is something that drives us nuts. When Wal-Mart starts putting up signs a month and a half or two months into the movie's run, that just kind of tells the consumer: 'Wait -- it's coming.

159

I like to describe it as business decisions that made a lot of sense individually added up to make some not-so-good sense collectively.

155

This is something that drives us nuts.

152

The long-term trend is positive.

136

They go to the movies to escape their houses, ... and they like to escape their healthy diets too.

120