I want people to be amused or amazed but fooled.

King of the world wouldn't be enough. I'd have to be god of the universe (the Wizard of Oz would suffice).

When I create a false reality, I always try to create a plausible structure to help convince people.

Other times you can use a calendar to predict the kinds of stories the media is looking for.

Most reporters who come to me get their stories directly from press releases. Very few do what one would consider to be their professional duty.

Any journalist worth his or her salt wouldn't trust me.

Revelation is the most important aspect of the process. That's the point where consciousness can change.

I wanted to use the Internet because while fact and fiction are so easily manipulated and blurred, it has also become an ubiquitous and supposedly reliable source for information.

It is the fool who thinks he cannot be fooled.