Basically what we're trying to do is allow a consumer to build a digital library for the first time.

This is an endorsement that digital delivery of high value content has finally arrived.

Donat/Wald truly is a unique hybrid agency -- it combines the best of brand advertising and direct response, for a level of accountability we didn't see in any other firm. They designed a campaign that focuses on building our brand, while driving response.

You also can stream the movie around the home.

We're seeing, not only a crossroads in consumer demand, but the ... problem of getting the internet connected to the TV is starting to get solved.