We needed to be in that market with a welcoming message to come on into Wisconsin.
They're an up-and-coming market and we need to be in front of that potential market with a warm welcome to come to Wisconsin.
There also is a lot of interest in indigenous dishes, and seasonal cooking. It's a national interest in, and fascination with, Wisconsin foods.
We hope it will be accepted by businesses, but we don't know what will happen.
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