Just three years ago, people ignored the fuel economy numbers on the sticker. Now it's one of the first things people ask about, especially the middle-income families.
If people go in with the idea they are saving money, they are mistaken.
Mercedes-Benz and BMW are associated with quality engines, so it was a smart thing to do.
It might be a little more than that.
It's not a surprise at all, and I think it will continue in the near future — the next three to five years.
As far as impact on sales of Chevy trucks, there was very little. A 10 percent increase in fuel efficiency isn't going to make people rush into these vehicles.
In almost all cases, consumers end up getting the same level of incentives, which means - do the math - they're getting less for each vehicle.
I have not heard anything negative for these vehicles. From what we can tell, so far, so good.
Their estimate may actually be a bit conservative. A more realistic number may be 9.2 million. We've got GM at right under 9 million.
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