He represents that person or that thing that everyone is waiting for.

It's very ambiguous. It was specifically written to be ambiguous.

We will be doing more to increase our sales and brand exposure. One downside is not being in total control of the message we are giving out. But this can be dealt with if brands involved set out objectives from the start.

The important part of the show is the repetitive nature of the dialogue of the two characters - how they make the same mistakes day after day.