In the past people only had the chance to license their content to networks. Now that's not the case.

They're at the cutting edge of this, There's an audience and advertiser interest. So the first order of business is to get content and get it launched.

It is now possible to distribute high quality programming that has been produced by much smaller entities.

The economic details of publishing content into the system won't be available until this summer.

We're talking about the open distribution of video programming over the Internet. It's about aligning content with audience sets.

Internet TV is fundamentally about delivering video programming through interactive, rich-media experiences that go well beyond what traditional broadcast and cable TV has offered.