Video advertising will be the single most important development over the next 12 to 18 months. This is where the leaders will stake their ground.
I'm very optimistic about the success of the holiday season. Retailers in early 2006 will realize they have to make the same brand commitment online as in stores.
They are clearly willing to invest. They are clearly very patient.
I think it reflects that there is a commitment to online advertising, there is a recognition that is part of a long-term retail strategy.
Waiting rooms might be the right thing technically since they can regulate the number of streams. But that may end up being frustrating for those that don't get in. The interest is high but there are risks for advertisers and CBS.
A rush of spending, investing and deal-making marked the continued rise of digital advertising in 2005. The landscape in 2006 is already serving up another year of powerful developments, particularly as media continues to migrate online and new digital formats and technologies emerge and mature.
Search is maturing as a category.
Advertisers are seeing March Madness online as a big opportunity. Clearly there is a very attentive at-work crowd because of the boom in office pools.
I think it stands a very good chance of filling a need in the marketplace.
Copyright © 2024 Electric Goat Media. All Rights Reserved.