How do you keep something alive and make it commercially viable?

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There are some mature birds that have short beards from a lack of melanin that makes the beard weak and it will break. The best method is to wait and see the bird in full strut. If his fan (tail feathers) form an even-edged circle, then he's mature. If there are shorter feathers on the edges of the fan with taller feathers in the middle, then it's a jake.

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Combine it all, and it could be tougher to find a lot of legal mature gobblers to chase.

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