If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.
Investors want to understand what a company does, ... Tech companies seem incapable of explaining their products in layman's terms, preferring to keep it a deep secret what they do.
Before, once it has been aired, it's gone, and it doesn't really contribute to our knowledge space.
[First, most rely too much on unnecessarily complex charts. With professional investors using their own high-end charting software,] there's no reason for companies to have overly fancy tools on their own investor-relations sections, ... Complicated charts scare novice investors.
People give up if the item is not found where it's expected to be.
You don't just want to just shoot them off into e-mail land.
TrustE icons, ... are useless. No one understands what they mean.
Animation is used as a blunt weapon.
The Internet is about usability, ... The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the Web, usability comes first, then you click to buy or become a return visitor.
The best Web sites are better than reality.
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