The process is working, but we still have to judiciously select our new markets and the ones where we expand. It's a matter of timing and restraint to let the major competition get out of the marketplace.
[Industry wisdom has long decreed that the two weeks before Labor Day are a studio dumping ground.] It's a self-fulfilling prophecy, ... You create your own dynamic. A bad film makes a bad play time.
It had an extraordinary weekend. It's a record (average) for an R-rated reissue, but it's a huge opening anyway. If it was (a brand new) art film, I'd be happy (with this opening).
It delivered very strong growth in what is truly a highly unforgiving, competitive, cruel market at this Christmas period. It showed it has breadth beyond the gay community.
The bad thing about this flap is that people will point a finger at Salt Lake City and a culture that should not be credited that way. People will say it's Salt Lake City, but somebody made a business decision. It has nothing to do with Salt Lake City. It has to do with Jordan Commons management.
Last year, I needed 10 people working full-time for a month doing 2005 contracts and setting up audits for our corporate customers. This year, I have one person updating the files in a day.
This is a unique situation where the effect of the Globes was really felt because it did get up to first place. What's exciting about that is that it bodes well for what could occur this weekend. We are in a great situation because the film still is in ascent.
It's a burden of responsibility. It's a big, big season. You're going to compete on the merits of the film itself. You have to be damned careful out there. You're up against Steven Spielberg 's 'Munich,' for God's sake!
The woes in Hollywood always stem from the same thing. And that's the product that's out there. People turn out for good movies. They just didn't see as much that caught their attention.
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