Think of what it would be like if you could arrive at work, and all the operating information on all your properties and transactions is sitting right there on your desktop. You don't have to think about whether it's all correct or where it comes from. That's all done in the background.

This is the first time that these two giants in the industry have gotten behind advances in technology and standards in a big way.

If Wall Street, corporate users and real estate owners are looking to the service sector for information, and those companies don't provide it, they will be on the outs with their clients.

This industry is lagging behind others when it comes to technology, so it's taken a while for it to realize that there's not one integrated technology platform that will solve the problem. There are simply too many software providers out there to standardize the product, so we have to standardize the way they communicate with each other.

It is a less formal car, more streamlined, more about the individual.