You have to look at everything we've got going.

There's no beating around the bush. Allowing alcohol sales has helped. It's brought new restaurants here.

We promote Athens as the midway stop in the interstate, and these places are giving people reasons to stop.

That benefits businesses on (U.S.) 72 because they'll drive by and hopefully stop on their way to downtown. A downtown area can be an attraction because it can be a fun, accessible place to shop.