Jennifer Lopez is one of the most recognizable celebrities on the planet. She has millions of fans, and we expect a lot of them will jump at the chance to go to her VIP party or to own one of her first designs. It will be the ultimate experience for fans and fashion lovers.

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Larger sellers give us a depth of inventory that we need, but the smaller sellers really give us the flavor.

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We hope that tens of thousands of people will take a look. It's also timed with the Video Music Awards, Jennifer Lopez is up for an award. It will help drive traffic, having auctions coordinated with these events.

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In a couple weeks we're gong to be doing a group of auctions to benefit the Tsunami Foundation. There will be 25 paintings by local artists from Indonesia.

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