Giving the Olympics their greatest exposure is a continuing goal for us and we're pleased that CBS has made this possible. We're looking forward to airing our third Winter Olympics on TNT.

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A check would not always mean turning up something detrimental or negative.

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The price point has to be attractive to an institution, but we're not talking about thousands of dollars or what a school might want to expend on a coach or staff member. My guess, depending on the numbers (of athletes), it would be less than $100 (an athlete).

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What institutions can't afford today is to be blind to things, to not ask questions to which they're afraid to hear the answers. It is in the best interest of everyone to get more background.

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