The equipment used on the show has 'AMD Live' stenciled on it.

This program is ideal for system builders.

We're not trying to cannibalize the [consumer electronics] industry. We want them to tap into the PC. No single company can do this themselves.

Where we think the consumers' desire is really headed is how do they integrate more what's available on broadcast network?with what's available on a PC today and get one experience.

We're focusing on the seamless connectivity of consumer entertainment devices.

These feature-rich multimedia PCs are well-suited for the performance demands that a PC will need in order to not only provide a great computing experience, but also to enhance the entertainment experience.

We really think the standards bodies should handle interoperability.