Tremendous support. I definitely have tremendous support.
It's in the tens of millions of dollars to make a commitment like this, to really make this come to be a reality. There's no question it's a large commitment for our company, our family.
Families are always thinking long term. Where I think a corporation might have to be looking on a quarterly basis, what we're looking for a return on a much longer term basis, like generations.
The consumer right now is drinking a lot of fine wines at the $10 range, and as long as they're drinking in that category we'll produce and grow in that category.
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