I do think that poker is one of the most durable and cost-effective forms of programming in television. Quality poker, dramatic poker and poker that is in your face is the poker that will be left standing.

The $60 million winner-take-all event is a one-of-a-kind show that will not just take America by storm, but the international community as well. Not Mike Tyson, Michael Schumacher or Tiger Woods have ever collected this much in one outing.