One of the things we always teach spokespeople in a crisis is to demonstrate your own personal involvement. From a psychological perspective, it's very powerful when people see it, whether in a jury box or the public.

There are studies on biotech foods that date back to 1973.

The longer that there is no decision, the more confused consumers are likely to become. We think consumers deserve to have action as soon as possible.

They won't be happy until they squeeze every bit of sweetness and joy out of life, it seems.