After five years, we thought, 'Shouldn't we go the other way around and first reach out to people whose first music and language is Spanish?' ... We are taking a 180 degree change of route.

Five years ago, there was the crossover energy where all of a sudden, 'Time Magazine' and 'Newsweek' were saying things like the 'Latino Wave was coming.' But it didn't really happen that way.

We had this dream with CBS about promoting this type of music to people who did not know about it and we thought the best way to do that was in English.

They couldn't adapt to our demands in catering to Hispanics and trying to be much more bilingual, ... The show will be in Spanish, so that makes a huge difference. I'm pretty sure the audience will define and determine very much the way we put the music to them.

We're now focusing on our core audience, although friends of Latin music will find it wherever they are.

This year's nominations are a true reflection of the diversity that currently exists in Latin music - not only across genres but across generations as well, ... It's inspiring to see so many albums, songs, and music makers getting due recognition from their peers, as well as such a cross section of genres being recognized.

This year's nominations are a true reflection of the diversity that currently exists in Latin music, not only across genres but across generations as well.