"Faith Popcorn" is a futurist, author, and founder and CEO of marketing consulting firm BrainReserve. Her best-selling book is The Popcorn Report (1991).More Faith Popcorn on Wikipedia.
It's just like you don't want to believe you have to talk to your wife in a different way. She's supposed to understand you, ... Listen to the language of the female and talk to her in her language. Give her what she thinks is important, not what you think is important. Who wouldn't like that?Faith Popcorn