Everyone knows that there is a creative crisis in games.
"Eric Zimmerman" (born 1969) is a game designer and the co-founder and CEO of Gamelab, a video game developer/computer game development company based in Manhattan. GameLab is known for the game Diner Dash. Each year Zimmerman hosts the Game Developers Conference#Game Design Challenge/Game Design Challenge at the Game Developers Conference. He is also the co-author of four books including Rules of Play with Katie Salen, which was published in November 2004.
More Eric Zimmerman on Wikipedia.As budgets get bigger, it gets more and more difficult to get games out in the world. We're really trying to tackle that problem.
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