The explosion of other hot sauces, we think, has improved everyone's chance to sell more of their product. So, we like it.

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Tabasco sauce is different from other hot sauces in many ways. Primarily, the variety of pepper we use is more difficult to grow in many respects, ... It's smaller. It's more difficult to pick.

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We husband that brand name, ... We treat it very proprietarily and are careful about what we put that brand name on.

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