We've been seeing weakness in the RV market for the better part of this year, so we're not surprised to see a down earnings quarter. What we tend to see in the RV market during periods of weakness is relative strength at the value end of the market.

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The company created and defined its own category, and now the name is synonymous with organic food stores. It's similar to what Starbucks did for the coffee shop. You can't name the No. 2 coffee chain.

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