"Edsel Bryant Ford" was the only son of Henry Ford and president of Ford Motor Company from 1919 to his death in 1943. His eldest son was Henry Ford II.
Edsel worked closely with his father, as sole heir to the business, but was keen to develop cars more exciting than the Ford Model T/Model T (‘Tin Lizzie’), in line with his personal tastes. Even as President, he had trouble persuading the older man to allow any departure from this formula. Only a change in market conditions enabled him to develop the more fashionable Ford Model A (1927–31)/Model A in 1927. Edsel also founded the Mercury division and was responsible for the Lincoln Zephyr and Lincoln Continental. He introduced important features such as hydraulic brakes, and greatly strengthened the company’s overseas production.
Edsel was a major art benefactor in Detroit, and also financed Richard E. Byrd/Admiral Richard Byrd’s polar explorations. He died of stomach cancer aged 49, his father resuming presidency of the company, before handing over to Henry Ford II. The Edsel/range of cars launched by Ford in 1957 under the name Edsel is remembered as one of the classic marketing failures.If you enjoy these quotes, be sure to check out other famous businessmen! More Edsel Ford on Wikipedia.