We think it'll be moving about 20 to 25 mph by the time it hits Florida.

The most important thing for people to do is follow the advice of local emergency workers. We are advising people to prepare for a Category 3.

I think it has probably reached its maximum intensity now.

I would expect there to be considerable damage, heavy flooding and unfortunately there's a possibility of significant loss of life.

There is still some concern there could be a little bit of additional strengthening, and then as it approaches the coast pretty much maintain a steady level at the Category 2 or 3 threshold.

This is a much bigger storm than Charley was, maybe two to three times the size. There'll be a large area of damage when this comes ashore.

We need to build a little bit of a buffer knowing that the storm probably won't be exactly where we forecast it to be -- it might be a little bit on one side or another.

Conditions in the central Gulf are much like they were for Katrina.

Ask for clarification, or perhaps alternate scenarios or interpretations. We speak the some of the same language but want to make sure everybody's on the same page.