The big picture is that there's a billion (mobile) phones worldwide and an increasing percentage of them are playing back video.

I couldn't really say much when the race results were in black and white staring us in the face.

Today we're at the beginning (of the genre) but there's a great opportunity for independent filmmakers to build a direct relationship with their audience.

A lot of people are cut from teams and walk away and we never hear from them again. The fact that he's out there wanting to slide and actually sliding pretty well, that's pretty cool.