You're absolutely going to see an uplift in interest in your university. We see it in recruitment efforts, in interest from prospective students, from donors. The amount of attention basketball brings, you can't put a dollar (amount) on it.

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I see this as the gun that kind of starts the race each year. I look at our mission statement and constitution as the year goes by, and a lot of what I do during the year is directly related to what's written there.

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