Everyone pays the same price. That's the message. We're not stressing the deal.

We have advised our dealers that the program will conclude on Sept. 30. We're in the process of launching our 2006 models and we want to focus on that.

We're starting to focus on transitioning to our '06 models.

Had a great deal of success with this program. We've set a number of sales records in the past few months, and we thought it was important to extend for the month of September.

We stand by our numbers.

We love commercial fleet sales (to corporations). They're profitable, and we're not looking to decrease those.

[Gas prices, which hit a national average of $2.61 a gallon this week, are affecting sales of large pickups and SUVs] around the margins, ... We're not really seeing a wholesale change in buying patterns.

Obviously consumers have been very receptive. We are confident they will respond to the program as they have the last few months.

The reason for the bonus cash offer is a continuing sell-down of 2005 inventory.