"David M. Zaslav" is the president and chief executive officer of Discovery Communications, a position he has held since January 2007. He was previously an executive at NBC Universal.

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Our unprecedented network and cable coverage this year will provide viewers with a more extensive and interactive Olympics experience including up-to-the-minute updates and medal count.

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The overwhelming majority of people are still going to watch television in a linear fashion. But there's a growing group of people who aren't looking to see what's the best show on in that time slot, but what's the best show available. We need to stay ahead of that.

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We've taken a couple of steps forward, but there really isn't a clear business model yet.

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It's really more of a legal issue; we have to look at what the functionality is.

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We have one of the best crime and mystery movie and TV libraries. We have great content at a low cost to us.

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There's momentum in the marketplace with portability. Everyone is getting more comfortable with VOD.

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We need to be aggressive about being on all of these platforms.

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Our partnership with Time Warner Cable will provide viewers with a robust 2006 Olympic Winter Games experience. NBC is committed to providing our distribution partners with unique digital offerings to help them drive their businesses.

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