David Steel
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"David Martin Scott Steel, Baron Steel of Aikwood", is a British Liberal Party (UK)/Liberal Democrat politician who served as the Liberal Party (UK)#Liberal leaders 1859–1988/Leader of the Liberal Party from 1976 until its merger with the Social Democratic Party (UK)/Social Democratic Party in 1988 to form the Liberal Democrats. He served as a Member of Parliament (MP) from 1965 to 1997 and as a Member of the Scottish Parliament/Member of the Scottish Parliament (MSP) from 1999 to 2003, during which time he was the parliament's Presiding Officer of the Scottish Parliament/Presiding Officer. Since 1997, he has been a member of the House of Lords.

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What he called for was 'an ethical dimension to foreign policy'.

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But even if we would execute perfectly on our corporate strategy, unless we have the right channels to the market to bridge the last few meters to the consumer, it's all in vain.

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Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that.

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We've got the right competitiveness of products now, and this is the time to position the brand as one with emotional attributes.

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The aim is that it will lead to premium pricing and more sales.

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Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't.

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Most people have come to expect an election now.

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