It'd be one thing if he's 25 and filled a demographic niche. But the older the demographic you try to reach, the less risky you want to be.

Her goal is to be a champion tennis player. She's a former No. 1 junior player in the world. She continues at age 21 to grow on the WTA tennis tournament. She's 100 percent committed to her tennis. That is her first priority.

She's a great tennis player, has a great look, and has global appeal. Those are the combination of characteristics companies look for when they're looking to partner with athletes.

He has risk and he has edge, which some companies look for. Those that will look at him will be companies looking for publicity value, because he generates that.