If [cable networks] really believe that men aged 18 to 34 watching cartoons at 1 in the morning are a primary audience, I think they're wrong.

231

Last year was a very strong network television year. 'Desperate Housewives' was the next show in a succession of hot, talked-about, pervasive network television programs.

193

For the first week, viewing levels were up on a weekly basis from last year and the year before, about 3 percent from comparable weeks. And these are the highest viewing levels for overall television since 1993.

159

There is nothing in that mix that will devalue the value of network television. In fact, I think it will be exactly the opposite.

135

The long-term question for Nielsen to answer is: Where is the redundancy? To operate on a real-time basis, doesn't a system have to have a backup redundancy built in?

128

This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity, ... The pervasiveness of the medium is not being eroded.

122

The bottom line is people came back to television in a very normal way.

112

In an industry that is accustomed to a daily diet of ratings, it becomes a little traumatic for everyone when you don't get them on time.

103