This represents an exceptional opportunity to bring well respected brand names into our family.

I would be on the first airplane out of here. We would have our operation in the U.S. up and running in 30 days.

It's the power of the brand, combined with their judgment and creativity, that makes Budweiser successful.

There is no other leisure business in the world with the same potential for growth and shareholder returns as online gaming. We're in our embryonic stages.

It says we're a good investment.

It says we're running a business legitimately and responsibly, and we're seen as a worldwide leisure product — similar to KFC, Ford, Coca-Cola, IBM or any other global brand.

We see seeds of development comparable to Central America and the Caribbean five years ago. It's about to explode.

The acquisition extends our cross-selling opportunities and further strengthens our management team with US-facing sports betting expertise.

It's like handicapping a horse race. We look at pedigree of the brand, the quality of the trainer, which would be the ad agency, then look at the course and distance, which in this case means how many ads are going to run.