You're right, a lot of the guys we have aren't household names, but, you know, these guys, in their own leagues, they are heroes. I think the entertainment value is going to be there. I mean you're going to get 25 bucks worth of entertainment. Your not paying $1,500 to be in a front-row seat watching Holyfield and Lewis. That's why I think the money value of this event is there for sure.

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Everybody in the bar was riveted on the TV and I thought I wonder if there is a way to do a hockey fight competition.

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