Go where the pain is.

243

People typically only buy wine in grocery stores when they already know they like it. The type they like really is based on the number of taste buds you have.

238

It absolutely does hook with inventory. We would get a data feed of all of the wines they have in those stores and we absolutely map to their assortment.

212

These questions are objective and [consumers] can relate to that.

155

This is really based on taste buds. The more taste buds they have, the more sensitive they are. Those big, bold wines are too intensive for them. It doesn't taste good to them.

153