I think eventually it's going to a point where leagues and conferences will end up producing coverage of their own sports and use TV and the networks as a delivery vehicle.

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We have a game plan. We have an anticipation based on all our research, all our conversations with the teams of how the game may be played out and we develop our game plan and strategy based on that.

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I'm sure that's a long way down the line. But probably not as long as you think.

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