We're giving people what American consumers been demanding ? a powerful engine. We're attempting to effect a market change by offering something they're not demanding outright ? fuel economy. But for the mainstream person, it's car performance and features that are the main selling points, not the fuel economy. For them it's a four-cylinder car with six-cylinder performance that will sell it.

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We have rigorous plans to roll out several more hybrid products in the future, like the Camry next year. We're looking to establish Hybrid Synergy Drive as the leading brand.

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