On top of taxes and operating costs, you're hit with charges from credit card companies that might be 2 or 3 percent per purchase. That can hurt, especially if you're not sure how much more you're going to pay the next day.

You don't want this service to get in the way of your regular, paying gas customers.

There's no economic motive. The point is to capture, and share, fantastic, fleeting moments.

Only when they're finished pumping gas for paying customers.

The days are over when the guy in the uniform filled your tank, wiped your windshield and checked your oil, water and air. The only way to survive today is to pump a lot of gas and either own a convenience store or a garage that can bring in extra revenue.