If people watching videos in a social environment see something they like, they tell their friends, and it spreads virally, ... Word of mouth is much more valuable than advertising.

If you go to the mall and start talking to strange people, bad things can happen. You've got to take the same precautions on the Internet.

It's become a lot more than a Web site, ... It's become a lifestyle brand. It makes a lot of sense to come up with a record label.

We really wanted to create the next generation's portal around people's lives, ... It's been baked into our users' routines. They use it as a mechanism to stay in touch with their friends and plan their social lives.

We're trying the same thing for filmmakers - a platform for our users to express themselves creatively.

We have marketing power reach at our fingertips.